Websites that give you a discount just for mentioning their website or where you saw their ad.
ie. Lets say you are Googling the terms Garbage Collection Edmonton or Junk Removal Edmonton and find the website vanishsiteremoval.ca. They offer free estimates and a $15 discount when mentioning their website.
True, they're not the only website that does this, but its a very good practice. The business learns more about which of their advertising methods is working and you save some cash.
More examples:
designSEO.ca offers a variety of discounts via Facebook if you mention how you find their website. (Mention this blog post and you can get 10% off website design work before December 31st 2012.)
hometex.ca offers a a 5% discount coupon off ALL purchases in exchange for you linking to their website. (No link here, since I am not buying anything from them.)
evenbetterhealth.com readers get a discount of $500.00 off the regular retail price of any Thermal Life® sauna from High Tech Health.
Another thing I like is when websites have VIDEOS. vanishsiteremoval.ca's video below is also a good example of this in action.
Promotional videos for websites don't have to be complicated. Some times making a simple video is just as good because it concisely gets the job done. No extra fuss hiring actors or wasting people's time with a phony script. You get the point across, explain your service, how to contact you and you're done.
So for a service like garbage removal its really a no brainer. Its not like the service requires a huge amount of skill or trained expertise. Any idiot with a truck can remove garbage. The bigger issue is how cheaply it can be done and what happens to the garbage after its removed (recycling, land fill, incinerator, etc), and does the garbage contain any bio-hazards/chemicals that will have to be dealt with properly (this latter part may require some expertise).
Another thing I like is when companies / websites make a genuine effort to make a nice looking logo. Shows a degree of professionalism some websites / companies lack. If the logo looks spiffy I find I trust the company more even if I've never dealt with them.
Its a bit like buying a car. Would you rather buy a GMC (with its classic GMC logo) or a car made overseas with a badge that looks poorly made? The answer is obvious. Everyone buys the more professional product or service if they can afford to do so.
The one thing I don't like is Vanish's contact page at http://vanishsiteremoval.ca/contact-us/. Why? Because they use a form mailer and don't even give the option to email them directly.
What if I wanted their email address to write down and use later? What if their form mail script is broken (this happens sometimes with websites and your carefully written letter goes into oblivion)?
Is it too much to ask that a website have a proper contact email you can send to directly without using idiotic form mail? (Makes me want to whack their website designer over the head.)
I also despise websites which use WordPress. Yuck. Badly done.
But I guess that is what you get sometimes when people spend all their money on a good logo and leave a few peanuts left over for website design. vanishsiteremoval.ca probably offers a good quality service, but they should fire their website designer.
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